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Cheryl Bella, Senior Vice President

With a drive to always win and ability to see the big picture and beyond, Jasen is an invaluable member of The Firm Public Relations & Marketing’s executive team. Jasen’s professional experience includes launching new products and businesses, organizing and facilitating community events and developing results-driven public relations campaigns. His clients benefit from his marketing skills and creativity in developing unique story ideas and partnerships.

Throughout his tenure at The Firm, Jasen’s notable client roster includes Boyd Gaming Corporation, Nevada Public Radio, Canyon Ranch SpaClub at The Venetian and The Palazzo, Global Gaming Expo, World Wildlife Fund/Earth Hour Las Vegas, Trump International Hotel & Tower Las Vegas, Comprehensive Cancer Centers of Nevada and Caesars Entertainment Corporation. Jasen’s public relations and marketing work has garnered multiple awards. Beyond industry recognition he has established himself as a reliable source among the media who know that he keeps their readers and viewers’ interests in mind when working with them to report on his clients.

Originally hailing from the Midwest, Jasen developed leadership skills, the power of persuasion and a stellar work ethic at a young age. As a precocious tween, he started a library in his bedroom and charged fees to neighborhood children for late returned books, opened his own bank and created checks on a Commodore 64 and dot matrix printer and established himself as the go-to-kid in his subdivision for snow shoveling, lawn mowing and leaf raking.

His adolescent entrepreneurial spirit proved beneficial into adulthood. He thrived in leadership positions with many well-respected and nationally renowned artistic institutions, including the Tony Award-winning Chicago Shakespeare Theater, the critically acclaimed Stages St. Louis, the historic Goldenrod Showboat and The St. Louis Conservatory and Schools for the Arts.

About Us
Executive Team
Solveig Thorsrud, CEO and President
Jasen Whoerle, Vice President
Executive Team
Strategic Approach Remarkable Results
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